Marketing 101 means “the five Ps.” But ….
Buzz, Balls & Hype : Marketing 101 Means “The Five P’s.” But in Publishing, There Is a Sixth…
“Any marketing major can tell you what the five P’s stand for: product, packaging, price, promotion and place.
But what do these components mean in relationship to authors, the books they write, and the publishers who print and distribute them?”
Read on at the link.
